Tweets will soon appear in Google News thanks to a new deal.
The social media platform hopes to extend its reach beyond regular users and make Twitter more appealing to advertisers. It is hoped the development will boost the amount of revenue generated from ads while helping to attract more visitors to the social media platform.
Twitter has outlined adding more users as one of its key aims following a recent slowdown in user growth. The latest figures illustrate that the site only added four million new users over the last three months.
Previously, Google was forced to trawl Twitter’s site to incorporate information in its results, but the new arrangement will give the search engine direct access to the platform’s data stream, including all the data gathered by the channel’s 284 million members.
In an interview with analysts, Twitter chief executive Dick Costolo noted that it will be “several months” before Twitter results will begin to appear in Google News.
Mr Costolo noted that the move is a “distinct” initiative aimed at improving the appeal of Twitter.
With more and more companies now using the social media platform as their primary source of information, the introduction of tweets into Google News could make a big difference to companies’ marketing plans.
Marketers often use Google News as a key channel for exposure and this latest development could force companies to make big changes to their strategies.
Twitter attracts millions of views online, with high numbers of companies now using the platform to promote their products and services.
However, the channel is changing all of the time, with video one of the latest innovations to be introduced to the microblogging site.
This function puts the site up against Facebook and Instagram, with both of these offering advanced video capabilities that have proven highly popular among users.
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