In a new approach to marketing, Argos has announced plans to launch new digital stores in ten Sainsbury’s supermarkets.
It is hoped this approach will bring more options and convenience to shoppers, with the new format enabling consumers to purchase more than 20,000 non-grocery items in the store through tablets.
As well as this, 40,000 products will be available for home delivery. The stores are set to be launched this year and will offer a “compelling and complementary product offer” within the chain’s supermarkets.
Any products that are not held in the supermarket will be delivered from one of the 140 larger Argos stores across the UK.
Argos has rolled out a number of other plans to improve its commercial offerings, including an expanded deal with eBay to introduce a click-and-collect service that lets users of the site receive their purchases in one of the chain’s shops.
This partnership has now been rolled out to 650 Argos stores across the UK, with 80,000 eBay sellers being involved in the plans.
John Walden, chief executive of Argos’ parent firm Home Retail Group, said: “This strategic capability has opened up options for a variety of new Argos stores and formats, and the possibility that we can now cost-effectively reach more customers and neighbourhoods with an Argos presence.
“I look forward to the results of the ten store programme with Sainsbury’s and to understanding the full potential of this exciting opportunity.”
The new approach highlights how businesses are working hard to diversify how their services are offered, creating new ways to purchase products online or offline.
Mike Coupe, chief executive of Sainsbury’s, commented on the plans, noting that the ten stores will complement the existing supermarket offering, allowing customers to browse through an extensive range of non-food products.
With Argos’ existing click-and-collect service already proving effective for the company, it will be interesting to see if the company’s partnership with Sainsbury’s will also prove effective.
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