According to a UN report, more than 4.5 billion people globally have access to a mobile phone and it is estimated that around nine out of ten carry the device with them at all times.
It is clear to see then, why mobile marketing and app development is rapidly becoming one of the most effective ways to reach consumers, particularly as more and more use smartphones to access the internet. However, mobile marketing does not simply involve ensuring you offer a mobile-friendly version of your website – though this should be a key priority for businesses – and an effective campaign may centre around the delivery of messages through SMS or MMS.
The very nature of a mobile device indicates the person carrying it is prepared to be contacted, meaning the user is likely to be far more receptive to messages than more traditional methods of reaching them. Smartphone owners are now becoming accustomed to using apps for everything they require, and will often feel more comfortable doing business with a company offering such technology.
Ebbitt-Media will develop the ideal app for your organisation, comprising booking systems or order placement where necessary, to ensure you do not miss out on the ever-expanding mobile market.